The post Protect Your Branding On Social Media first appeared on IdeasForTech.
]]>
Protect Your Branding On Social Media
John Smyk
Founder of IdeasForTech promoting responsible and safe technology at your fingertips.
The world of social media has been around for over twenty years in the technology universe. This medium has created a unique conversation in the world by connecting people’s opinions, news stories, events, and interests for the most part for all to see. While, this creation has been useful overall, it does carry risks associated with what your posting. Anyone with the ambition of branding their name or company need to take precautions.
With so much news and cause for concern in every aspect of life these days, it becomes ever so important to keep your wits before authoring a post or commenting on someone else’s post. The digital world can be extremely supportive in the best interest of those you are reaching on social medial. However, it can be extremely risky by creating unnecessary views or opinions that may be deemed highly controversial to your branding. Thus, rendering your contents under attack in the digital world.
The importance of protecting your reputational branding on social media must become part of your master plan to attract and retain your audience. Firstly, know who your audience is that you are working towards attracting to your content. Secondly, keep all negative emotions away from your messages to generate a more positive vibe for retaining your audience. Thirdly, always provide a value based approach for your audience to gain perspective of what the message is being delivered. Finally, ensure you interact with your audience to understand their response to create and post the best content possible.
How many social media users have you witnessed that had made comments that they had wished were able to take back? If you are a casual user or have created a bot to roam social media that is one thing, but if its your brand look out.
Poor judgement to join a scrum in conversation that creates a perception issue with your audience will become self defeating. Well its also true that everyone has a right to free expression. Keep in mind that a controversial post is generally associated with your branding that may harm the real intention of your social media mission.
Some Thoughts Of What To Avoid
Here is a list of what you must avoid to maintain a great social media presence:
- Always avoid confrontational content that may lead to misunderstandings or argumentative circumstances
- Do not swear or use vulgar language in any content
- Never use images that are considered offensive content as with nudity or racially biased
- Attacking or threatening any fellow social media user is absolutely unacceptable
- If you're stressed or dealing with negative feelings, refrain from using social media until your calm
Every social media site has Community Standards and moderators to keep users in check. The best policy is to associate your branding in the most positive light to attract the audience you desire. The unknown is always what you can be unsure of that can severely harm your branding.
Some Thoughts Of What To Do Right
Here is a list of what you must consider to maintain a great social media presence:
- Treat your social media visitors and followers with respect
- Be insightful and answer questions when approached with a topic that you can help with
- Develop your brand awareness with thoughtful and insightful messaging
- Experiment with different audio/visual presentations as you get to know what your audience is seeking
- Having a positive social media persona is what your potential customers can expect when working with you
Many times we can often forget ourselves in the public square with the unsettling world we live in. I believe that in every instance of interaction that we can attain successful change with our attitudes. Our upholding of the positive virtues of what are mission is will keep us disciplined. How many encounters have you had that pleasantly surprised you? Social media, when used properly, is a huge door that opens you to the world.
The post Protect Your Branding On Social Media first appeared on IdeasForTech.
]]>